The hiring process is often the candidates first point of contact with your company. First impressions count, so it’s important that you are showing a true representation of your brand at this initial stage. By establishing your brand this soon, you are allowing candidates to make better judgements about whether or not they want to work for your company.
What is Employer Branding?
Employer branding is your entire identity as an employer. From your hiring process to your onboarding and most importantly, your current and past employees. You should show people an honest portrayal of your culture, your values and what it’s actually like to work for your company. If you fail to show candidates a true representation, this can massively damage your employee retention rate and employer reputation.
It’s important that it isn’t just you who believes in your company values but that all of your employees do too. Candidates can find out pretty much anything they want to know about your company online, so it’s important that what they do find, is a positive and honest portrayal of your employer brand. Your employer brand can be assessed through your website, your social media channels, your employee reviews and even through word of mouth.
To attract candidates to your company, you need to make sure you have established your brand before candidates begin your hiring process. The more there is to know about your company and the stronger the employer brand, the more likely it is that a candidate will apply. Their hiring process needs to be a positive, interactive experience to ensure that they remain impressed with your brand even if they were unsuccessful.
Improved Candidate Pool
Through promoting your culture, your values and through the happiness of your employees, you should start to receive applications from people who are extremely relevant and loyal to your brand. Not just in terms of experience and skills but cultural fit too. Candidates who know they have found a company whose values and beliefs align with their own will be much more inclined to work for your brand.
People feel much more willing to apply for a company who they can easily source background information about. Whether it’s through an ‘about us’ page, Glassdoor reviews or social media. It’s important for a candidate to see that your company has a strong employer brand and reputation rather than a company with an inconsistent or nonexistent brand.
A survey conducted by Glassdoor found that 69% of respondents said they were more likely to apply to a job if the employer actively manages its employer brand, for example: responds to reviews, updates their profile, shares updates on the culture and work environment.
How Hiring Technology Can Help
Hiring technology has brought time-saving and money saving benefits to the recruitment process. The time saved has enabled recruiters to focus on the engagement aspects of recruitment, helping recruiters to build stronger relationships with candidates. Some hiring technology platforms provide branded career pages (like ourselves) this reminds candidates about your brand, what you have to offer and who it is they are applying to work for.
All in all, by adopting hiring technology you are quickening the screening process, interacting with candidates more and building better relationships. Through this improved recruitment process, you are projecting a strong and positive employer brand. Candidates, whether they were successful or not, will have had a positive experience with your brand and this will only enhance your employer reputation.
Furthermore, satisfied candidates will want to recommend you to other job seekers or even consider looking for any opportunities with you in the future. Hiring technology helps you stay engaged with these candidates through keeping their details ‘on file’ and considering them for any future vacancies.